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What is MEET48 (IDOL) Crypto Coin? The AI Idol Token Explained

Jun, 4 2025

What is MEET48 (IDOL) Crypto Coin? The AI Idol Token Explained
  • By: Tamsin Quellary
  • 10 Comments
  • Cryptocurrency

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Important Risk Note: MEET48 has seen significant volatility (e.g., 26% price drop after May 2024 token unlock). 78% of activity comes from SNH48 fans only. The token's value depends on expanding beyond its current fanbase and unproven utility beyond voting. This is not financial advice.

MEET48 (IDOL) isn’t just another crypto coin. It’s a token built around a very specific, very unusual idea: AI-generated idols you can vote for, interact with, and even help create - all powered by blockchain. If you’ve ever stayed up late voting for your favorite K-pop or J-pop idol, or watched a virtual concert where the performer isn’t even real, you’re already halfway to understanding MEET48.

What Exactly Is MEET48?

MEET48 is a blockchain ecosystem centered on AI-powered virtual idols. The project was launched in early 2024 and is tied directly to SNH48, China’s largest idol group with over 30 million fans. But unlike traditional idol fandom, where voting happens through apps or SMS, MEET48 lets fans use the IDOL token to influence everything - who gets promoted, which songs are released, even how virtual concerts look.

The IDOL token is the engine of this system. It’s not just a currency. It’s a key that unlocks access to AI tools, voting rights, and virtual spaces. Think of it like a membership card that also lets you buy concert tickets, shape content, and create your own digital idols.

How Does the IDOL Token Work?

The IDOL token has four main uses:

  1. Governance voting - 42% of all platform activity comes from fans using IDOL to vote on idol rankings, song choices, and event schedules.
  2. Access to AI tools - You need IDOL to use AIShowBOX and MaaS platforms, which let fans generate custom AI videos, voice clips, and even full digital avatars of their favorite idols.
  3. Metaverse participation - Attend virtual concerts, hang out in fan lounges, or buy digital merch in the MEET48 metaverse. All require IDOL tokens.
  4. Launching meme coins - Through the Mars Protocol, any idol can create their own meme coin using IDOL as collateral. Fans can then trade these coins, creating micro-economies around individual idols.

There are 4.8 billion IDOL tokens in total, but only 900 million are in circulation as of mid-2024. The rest are locked in vesting schedules. A major unlock happened in May 2024, when 120 million tokens were released - and prices dropped 26% in the following week. That’s a common pattern with token-based fan economies: hype builds before unlocks, then sells off after.

Technical Backbone: Two Blockchains, One Goal

MEET48 runs on two blockchains, and that’s intentional.

The main platform - where voting, AI tools, and the metaverse live - runs on Immutable X, an Ethereum Layer-2 solution. Why? Because it’s fast, cheap, and eco-friendly. Transactions cost almost nothing and finish in under a second. That’s critical when 47,000 fans are voting in real time during a live ranking event.

Meanwhile, the Mars Protocol - the meme coin launchpad - runs on BNB Smart Chain. This lets idols create their own tokens quickly and cheaply, without waiting for Ethereum gas fees to drop. It’s a smart split: one chain for core functionality, another for experimentation.

A fan creating a custom AI idol on a tablet with floating tokens and UI elements.

Who’s Behind It? SNH48 and AI

MEET48’s biggest strength is its partnership with SNH48. This isn’t a vague licensing deal - SNH48 members are actively involved in the ecosystem. Their faces, voices, and personalities are used to train the AI models. Fans aren’t just voting for fictional characters; they’re shaping real people’s careers, even if those people are digitally enhanced.

But here’s the catch: 78% of all user activity on MEET48 comes from SNH48 fans. That’s a huge risk. If SNH48 loses popularity, MEET48 could collapse. The team knows this. Their Q3 2024 roadmap includes onboarding idols from Japan, Thailand, and South Korea to diversify the user base. So far, they’ve only announced pilot programs - no concrete launches yet.

Market Performance and Risks

As of November 2025, IDOL trades at around $0.0308. Its 24-hour volume is about $17.4 million. That’s not huge by crypto standards - Chiliz ($CHZ), a similar fan token project, moves over $100 million daily. MEET48 is only listed on three major exchanges: Bybit, Gate.io, and MEXC. That limits liquidity and makes price swings more extreme.

Since launch, IDOL has seen wild volatility. It spiked during the SNH48 partnership announcement, dropped after the May 2024 token unlock, and has been stuck in a range since. The tokenomics include two deflationary features: scheduled burns and vesting locks. So far, 12.7 million tokens have been burned - about 2.65% of the total supply. That’s a small but meaningful reduction.

But the biggest red flag? Utility beyond voting is still unproven. Most users aren’t creating AI content or launching meme coins. They’re just holding IDOL to vote. If the platform doesn’t expand its use cases soon, demand could fade.

Split-screen of real idols and AI versions in a metaverse lounge with token exchanges.

Can You Use It? Here’s What You Need

Getting started isn’t hard, but it’s not beginner-friendly either.

  • You need a Web3 wallet: MetaMask or Trust Wallet work best.
  • You need to buy IDOL on Bybit, Gate.io, or MEXC.
  • You need a stable internet connection (25 Mbps+).
  • You need at least 4GB of RAM if you want to enter the metaverse.
  • You need patience - onboarding takes about two hours for new users, according to MEET48’s own data.

And yes, you’ll need to understand basic crypto concepts: private keys, gas fees, wallet connects. The platform’s documentation is decent in English and Chinese, but poor in other languages. That’s a barrier for most non-Asian users.

What’s Next? The Roadmap

MEET48 has a clear, ambitious plan:

  • August 2024 - Beta launch of "AI Idol Creator Studio," letting fans design their own virtual idols.
  • December 2024 - Full Unreal Engine 5 integration for next-gen metaverse visuals.
  • Q1 2025 - Launch of virtual real estate sales in the metaverse, targeting $1.2 million in revenue.
  • Q3 2025 - Onboarding of international idol groups beyond SNH48.

If they hit these targets, MEET48 could become the first Web3 platform that truly blends entertainment, AI, and fan ownership. If they miss them? The project could fade into obscurity like dozens of other crypto-entertainment experiments.

Is It Worth It?

MEET48 is a high-risk, high-reward experiment. It’s not for casual investors. It’s for fans who believe the future of fandom is decentralized. If you’re a die-hard SNH48 supporter and you want real power over your favorite idol’s career, IDOL gives you that. If you’re just looking to flip a token, you’ll likely get burned.

The technology is real. The AI is impressive. The fan engagement is intense. But the ecosystem is still fragile. It depends on one group, one region, and one idea. Until MEET48 proves it can scale beyond SNH48, it remains a niche project - fascinating, bold, but far from mainstream.

For now, it’s less of an investment and more of a bet on the future of entertainment - one where fans aren’t just consumers, but co-creators.

What is the MEET48 (IDOL) token used for?

The IDOL token is used for voting on idol rankings and content decisions, accessing AI tools like AIShowBOX to create custom idol content, participating in the MEET48 metaverse for virtual concerts and social spaces, and serving as collateral to launch personalized meme coins through the Mars Protocol.

Is MEET48 (IDOL) a good investment?

It’s not a traditional investment. MEET48 is a high-risk project tied to one idol group (SNH48) and unproven utility beyond voting. The token has seen wild price swings, and its long-term value depends on expanding beyond its current fanbase. Only consider it if you’re deeply involved in the fan community and believe in its vision - not if you’re looking for quick gains.

Where can I buy IDOL tokens?

You can buy IDOL tokens on three major exchanges: Bybit, Gate.io, and MEXC. You’ll need a Web3 wallet like MetaMask or Trust Wallet to store them. Avoid smaller, unregulated platforms - they carry higher risk of scams or liquidity issues.

Does MEET48 work outside of China?

Yes, but it’s harder. The platform is optimized for Chinese and English speakers. Non-Asian users face language barriers, slower customer support, and limited onboarding help. MEET48 plans to onboard international idols in 2025, but as of now, most users and activity still come from SNH48’s fanbase in Asia.

How does the AI idol system work?

The AI models are trained using real footage, voice recordings, and behavior patterns from SNH48 members. Fans can then use IDOL tokens to generate new AI versions of these idols - creating custom videos, songs, or even digital twins. These aren’t just deepfakes; they’re interactive avatars that respond to fan input in real time during events.

What’s the Mars Protocol?

Mars Protocol is MEET48’s launchpad for creating meme coins tied to individual idols. Using IDOL as collateral, an idol or fan group can mint a new token, set supply rules, and distribute it via airdrops. These coins let fans create micro-communities around their favorite member, with trading and rewards built in. Over 47 meme coins have launched so far, but 12% failed within days due to poor distribution.

Why does MEET48 use Immutable X and BSC?

Immutable X handles the main platform because it’s fast, cheap, and secure - perfect for real-time voting and metaverse interactions. BNB Smart Chain is used for Mars Protocol because it’s better for launching small, experimental tokens quickly. This dual-chain design lets MEET48 balance performance and flexibility.

Is MEET48 regulated?

Yes. MEET48 complies with China’s AI Content Governance Measures and the EU’s MiCA regulations. It blocks users in 12 high-risk jurisdictions and monitors content for illegal or harmful AI outputs. This level of compliance is rare in crypto-entertainment projects and adds a layer of legitimacy.

What are the biggest risks with MEET48?

The biggest risks are over-reliance on SNH48 (78% of users), low liquidity (only 3 exchanges), unproven utility beyond voting, and a steep learning curve for non-crypto users. If SNH48 loses popularity or the AI tools fail to attract creators, demand for IDOL could vanish quickly.

Can I create my own AI idol on MEET48?

Not yet - but you will soon. The "AI Idol Creator Studio" is set for public beta in August 2024. Once live, users will be able to design custom idols using templates, voice samples, and AI training tools - all powered by IDOL tokens. This feature could be the project’s biggest growth driver if it works as promised.

Tags: MEET48 IDOL coin AI idol crypto MEET48 token IDOL cryptocurrency

10 Comments

Jennifer MacLeod
  • Tamsin Quellary

So basically this is like voting on your favorite pop star but now you’re also funding their digital twin’s next music video? I’m here for it. The AI tools sound insane and I’d totally make a custom version of my fave SNH48 member just to see her dance to a remix I made

Linda English
  • Tamsin Quellary

I find this concept both fascinating and deeply unsettling-on one hand, the idea of fans having real creative agency over the cultural products they love is revolutionary; on the other, the fact that real human performers are being digitally replicated without full transparency about consent or long-term rights feels ethically ambiguous. Are the idols aware of how their likeness is being trained? Are they compensated beyond their original contracts? This isn’t just tech-it’s a new frontier in labor and identity.

Gus Mitchener
  • Tamsin Quellary

The dual-chain architecture is a pragmatic solution to the scalability-trilemma in fan-driven ecosystems. Immutable X provides sub-second finality for governance and metaverse interactions, while BSC’s low gas fees enable atomic minting of meme coins via Mars Protocol-this is a textbook example of composability in DeFi-adjacent entertainment layers. The tokenomics, however, remain vulnerable to rent-seeking behavior from early holders due to the concentrated unlock schedule.

Tejas Kansara
  • Tamsin Quellary

Love the idea but too many steps to get started. If you’re not already into crypto, this is a wall.

Rajesh pattnaik
  • Tamsin Quellary

My cousin in Shanghai uses this daily. She says the AI idols feel more real than some live concerts now. The metaverse lounge is wild-people hang out, sing together, even throw virtual birthday parties for their favorite members. It’s not just crypto, it’s a new kind of community.

Matthew Prickett
  • Tamsin Quellary

Let’s be real-this is a front for a Chinese state-backed AI propaganda project. SNH48? It’s all scripted. The AI doesn’t learn from fans-it learns what the CCP wants you to believe. They’re training global audiences to accept digital puppets as real idols so when the next wave of deepfake influencers hits, no one will question it. This isn’t innovation-it’s soft power in a glitter mask.

Caren Potgieter
  • Tamsin Quellary

I think this is so cool even if I don’t fully get the tech. I just love that fans get to shape something they care about. It feels like the future is finally letting us be part of the art, not just watch it. I’m waiting for the AI creator studio to drop so I can make my own little idol with my dog’s face

asher malik
  • Tamsin Quellary

the fact that they’re using immutable x for the main chain and bsc for meme coins is actually genius. why? because if you try to do everything on eth, you die from gas fees. if you do everything on bsc, you get hacked. this is the middle path. also the burn rate is tiny but real. not hype. real. i’m watching.

Julissa Patino
  • Tamsin Quellary

why does everyone keep talking about snh48 like its the only thing that matters? this is just a china only thing. no one outside asia cares. also why are we letting a company train ai on real people without clear legal boundaries? this is creepy as hell and im not buying it

Omkar Rane
  • Tamsin Quellary

as someone from india who followed kpop and now jpop for over a decade, i’ve never seen anything like this. the way fans here use the token to vote for choreography changes or even decide the color of the idol’s next outfit-it’s not just ownership, it’s intimacy. the platform is clunky for non-chinese speakers, sure, but the energy is real. i’ve seen fans in thailand and brazil creating ai versions of their favorite idols using the tools. it’s not perfect, but it’s alive. and that’s rare.

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